Isac Lissåker Portfolio
The original Swedish hard seltzer
FLAVOURED SPARKLING WATER WITH ALCOHOL
Hard seltzer is a revolutionary alcohol product originating in the United States. In short, the drink is an ordinary flavoured sparkling water that is enriched with some type of alcohol. The result is a healthy and easy-to-drinking alcohol product with appealing nutritional values, free of sugar, animal products and gluten. Because hard seltzers largely contain carbonated water, the drink is also low in calories and carbohydrates.
PRODUCT DESIGN
When we first got the idea of creating an Hard seltzer for the Swedish market we knew that there in time would be multiple of brands competing for sales. There for we, from the beginning, wanted to create a product with an recognisable and distinctive design. We settled for a glass bottle with an light, simple and elegant design to contradict the general alcohol beverage aesthetics. Thus our product would stand out on the shelfs among the competition.
First sketch
Final product
Public
Promotions
FORS believes that social events is key to activate and engage our followers. Therefore we have hosted and participated in a large number of events, parties and social gatherings.
Over the years we have worked hard to obtain enough social status to to host our own events. We've worked our way up and at our most successful events we have managed to gather large amounts of people, popular local musicians at great locations.
Social Media & Marketing
The general aesthetic we went for was clean and elegant yet a professional approach. At first we started photograph ourselves with the product in action and it was generally appreciated.
We have since expanded the idea, tried new takes and features too find best results. We do everything ourselves and our budget is limited but it doesn't stop us getting creative and doing the best of the situation. In my opinion we have taken some truly spectacular photographs throughout our journey, which all can bee viewed on our instagram, #ForsSverige
